The best Super Bowl 2018 commercials
Every year, in early February, Americans celebrate an unofficial holiday called the Super Bowl, a game for the National Football League (NFL) championship.
But the game is not always the main attraction at the Super Bowl, and viewers often watch it only because of the commercials.
On 4 February 2018, the 52nd Super Bowl took place in Minneapolis. The decisive game of the National League attracts the attention of not only football fans, but also major brands from around the world. It is during the Super Bowl halftime show that brands have the opportunity to advertise their products to almost the entire world. However, not every company can afford it: the cost of running a commercial of up to 30 seconds will cost several million dollars! But what a return: since 2010, the NFL final match has not gathered an audience of less than 100 million people.
Top 7 Super Bowl 2018 adverts
7. 7.
In their video, Pepsi decided to remember the past and their role in it. Very modestly.
6. Kia
Kia's advert for its new Stinger fastback features Aerosmith frontman Steven Tyler and motoring legend Emerson Fittipaldi.
5. Doritos and Mountain Dew
In this joint advert for the two brands, Peter Dinklage and Morgan Freeman face off in a rap battle.
4. Budweiser
This time, the Budweiser team decided to focus on the emotional component in their advert, showing their willingness to help those affected by the hurricane.
3. Tourism Australia
An advertisement for tourism in Australia was disguised as a trailer for a remake of the film Crocodile Dundee.
2. Amazon
An ironic Amazon advert in which world stars play the role of Alexa, a voice assistant who has "lost her voice".
1. Tide
And the award for the "best advertisement" of the Super Bowl-2018, according to Adweek magazine, goes (suddenly) to Tide with their poster video with references to other brands, in which they explicitly say "Every advert is a Tide advert".
This is a series of several commercials, each of which looks like a typical advertisement for a product: a car, beer or jewellery.
Every time David Harbour appears in the shot, he explains that it is actually a Tide detergent advert, as all ads are shot in clean clothes.
Tide bought out several ad units at once, which led to many viewers watching other companies' adverts and trying to guess whether David Harbour would eventually appear in the frame.
"It was brilliant. Every time you looked at the screen, you were trying to figure out whether it was another Tide advert or something else," wrote one of the Internet users.
