Storytelling. How to promote a brand with interesting stories

High-quality storytelling has already been recognised as one of the most effective marketing tools. In a flood of huge amounts of information, an interesting story is almost the only way to attract a person's attention and help them remember information.

History puts people in a different state. They cease to be clearly aware of the here and now. A story immerses people in a different state of consciousness, closely connected to the subconscious and sensory imagination. This allows you and your message to enter their world more easily.

Statements such as "I am a good person" (intelligent, informed, successful) and therefore worthy of your trust" are likely to arouse suspicion. People have to come to this conclusion for themselves. If the story is good enough, people will come to the conclusion of their own accord that you and your words can be trusted.

Just compare:

"Our company is 10 years old. We are actively developing and building a team that can handle large projects. In 2000, there were 5 of us, now there are 205 of us and we continue to gain momentum and change the real estate market. "

And this:

"Hello, my name is Andriy.
16 years ago, I realised that I was sorely lacking a sense of "home" in my life. I had been living in Kyiv for a year and hadn't been able to find a corner where it would always be warm, light and someone would be waiting. Then I got a cat named Barsik and decided to find a house, my home. Having plunged into the world of real estate, I realised that I was interested in it, that every story of families, friends, just those who decided to make changes, inspired me. Soon, I gathered a team and X Company was born. Our story is the story of everyone who wants to grab a book, make a cup of tea and sit on their chair, in their apartment, with a sense of "yavdoma".