Positioning, advertising campaign for TM "Concrete by Kovalska"

With high quality, reliability and sales figures, the next task for the Beton by Kovalska brand was to strengthen its position and increase its performance. We proposed the idea of positioning the brand as a benchmark, a model in all matters related to concrete. This was true, and we just emphasised it with a clear message: "100% concrete", "100% quality", "100% in the way we work". The result was an advertising campaign that has become a "long-player" in the branding of the vehicle fleet and the design of branches and facades, as well as a steady increase in sales and other indicators of the Kovalska Industrial and Construction Group.