Creation of the 12-30 brand
Client: Vostokpharmsoyuz
PROJECT: Naming, packaging, landig page, stop motion promo video
Creating a brand from scratch is always a challenging and interesting task. Especially if it is such a delicate product category as sexual function recovery products.
Here, insights always border on the fears of the Target Audience. And although the product solves the consumer's problems, there is a high risk of accidentally hitting a pain point and causing feelings of shame and rejection.
At the request of the international company Vostokpharmsoyuz, we had to create a brand and all communication materials for a drug to improve men's sexual function, based on an ancient Tibetan recipe.
NAMING "12-30"
People say that impotent men are always at half past six. It's a shame and intolerable. A sustainable solution to this problem would be to change the clock to 12-30. The name "12-30" in no way compromises the consumer in the pharmacy, only those who know about it know about it and, most importantly, it inspires faith in the product and an alternative to impotence.
IDENTITY AND LOGO
The corporate identity is fully consistent with the spirit of the product. After all, the drug is based on the recipes of oriental medicine - it uses only ancient natural folk remedies. Once upon a time, a similar recipe was secretly created by Tibetan physicians for the Chinese emperor. After the decline of the empire, the recipe was considered lost for a long time, until a lucky accidental discovery brought it back to the world.
The logo is based on a stylisation of the character "FU" - 福, a symbol of health and prosperity.
It was also decided to make the packaging of the drug individual - with an author's design reminiscent of an oriental box.
The 12-30 website was created as a resource for brand promotion and, at the same time, as an online sales tool. http://12-30.ru/
VIDEO
The commercial for 12-30 was fully produced using Liberty Communications' resources. The agency carried out the entire production-postproduction cycle: from the image of plasticine characters and their embodiment in the material to full stop-motion animation of the entire video.
