Promotional video for Siniat

Siniat is one of the leaders in the dry construction systems market, producing and selling environmentally friendly building materials and building on the basis of innovative methods.

Our task was to create an interesting commercial about Cementex fibre cement boards. Their main advantage that needed to be emphasised was fire resistance. It was demonstrated through a controlled experiment with setting fire to the slab. And to make the video more entertaining, cinematic techniques were used: demonstration of fire in a slo-mo, firefighters and a real officer in charge of the situation. Just like the Cementex slab controls the fire.