Design of milk packaging for TM "Ricky Tiki"

Milk for children should not only be tasty, healthy and vitaminised, but also bright, cheerful and modern. This is the task that Liberty advertising agency solved when creating a new packaging for Fozzy Group's branded baby milk.

Fozzy Group has added a new product to its portfolio of children's products under the Ricky Tiki brand. We all know the cheerful corporate brand hero, the mongoose Ricky Tiki, from Kipling's legendary fairy tales. In Fozzy Group, he also serves people - Ricky Tiki has combined a range of healthy products of the Premium brand.

This time, the cheerful mongoose presented customers with sterilised vitaminised milk for children from 9 months old.

The new packaging features an interactive part - on the right side of the box are milkshake recipes and a graphic drawing lesson.

Ricky Tiki milk - to be as cheerful, strong and agile as the legendary mongoose.