Naming, corporate identity for the Spivoche Art Quarter

The agency was given an ambitious task to create something new in construction branding. Since the project of a new residential complex by the well-known and reliable Fundament construction group has a number of pros and cons, the brand component is important.

We are delighted that the brand Spivoche Art Quarter residential complex turned out to be sincere and bright. We would like to thank the client's marketing department for their openness to creative approaches to property branding.

Naming and positioning

The facility consists of several residential areas, so various ideas for positioning the residential complex were considered. The name "art quarter" was proposed, which emphasises the design of the end walls of the residential complex with murals of exotic birds by a well-known artist.