Social advertising of vaccination

The Liberty team has developed a series of advertising stories that raise a topical issue of our time - the refusal to vaccinate. The consequences of which are large-scale disease outbreaks and an increase in child mortality.
The main goal was to convey to the audience that vaccination can save lives. By combining the familiar BCG scar with symbols of active life, we created a metaphor for a healthy, carefree life thanks to the protection of the vaccine.