Development of positioning and identity for the new ApartUA brand

The Liberty team has developed positioning and identity for the new ApartUA apartment rental service.

To ensure successful communication, we developed the slogan "Service inclusive", which created additional value and emphasised the main feature of the brand.

The company's target audience is conservative people, businessmen, company executives and foreigners. The strict style emphasises the quality of the service: only new buildings, only the central part of the city, and comfort like in a luxury apartment.