Commercial for Kamchadal TM red caviar

Having proposed a scenario that reflected the philosophy and positioning of Kamchadal TM, our agency won the tender for the creation of the commercial.

The main task for our team was to emphasise the tradition and consistency of the product's recipe. And also to present the advertised product in a beautiful and appetising way.

We used 35 mm film for the production of the video. This helped to maximise the texture of the caviar itself. We used real caviar, although this added a lot of work for the food stylists, but it made the director and the entire film crew very happy. It's not every day that you see 20kg of high quality red caviar on the set. And when else will you have the opportunity to taste it with a big spoon straight from the barrel?

In the video, we are transported to Kamchatka, where the Kamchadals have been producing red caviar for hundreds of years. In a clean and tidy workshop, an experienced technologist passes on his secrets of producing high-quality caviar to a young specialist.

We worked on the project: 

Director: Alexey Shaparev
Operator: Vladimir Shklyarevsky 
An artist in light: Sergey Banderas 
Project producer: Taras Bosak 
Brand manager: Irina Primak