Development of packaging for OM!

Om! is a Ukrainian chocolate brand that is made without added sugar, which means it is harmless to children.

The main task of Liberty Communications was to develop chocolate packaging that would be equally attractive to mothers and children: it would combine harmony and modern visual style, and would highlight information about the healthy qualities in an accessible way. To achieve this, warm colours - pink and blue - and the image of a boy were used, which together evoke a sense of tenderness and security.