Proverbs and sayings of advertisers

"Whatever the client wants, as long as they don't tender"

"Don't have 100 hryvnias, have an annual service"

"A man to a man is a client"

"Seven marketers have a brand without a target audience"

"Seven managers have creativity without a brief"

"Comment on your own to make others afraid" (a proverbial saying of account managers)

"One brand is good, but two positioning is better"

"One head is good, two heads are creative"

"You can't get a poster from RA without the target audience"

"There's no greater shame than being cheap on advertising"

"What's the brief, is the creative"

"An advertiser who doesn't dream of becoming a client is a bad advertiser"

"Any fool can do it for a commission"

"Not all rebranding is a new logo"

"Our advertising does not need your products"

"If there was a budget, there would be a media plan"

"Small budget, big price"

"If you love budgets, you love kickbacks"

"You have the distribution, you don't need the brains"

"If you're making an advert, smoke marijuana"

"Local clients don't look at the brand book"

"There will be a day, there will be a brief"

"Kickbacks wash the tender"

"We talked and talked, but GRP was accumulated"

"Whoever has a pain, has a slogan about the same"

"Every cricket knows its positioning"

"Red House of Branding"

"Traffic is not a friend to the creative"

"You can't spoil a film with a warrior"

"7 times in the press, once in the street"

"Hold a focus group seven times, do it your way once"

"One man in a field is not a warrior, but a 3x6 board"

"Like a sheep to a new P.O.S."

"BTL will take you to Kyiv"

"The devil himself is not a brand"