Frightening advertising. Something that frightens and catches you at the same time
A warm salad with octopus tentacles? Juicy pork with cranberry sauce? Or perhaps tender venison fillet in red wine? The art of cooking has no boundaries. But what if you combine cooking and the art of photography? What if you take pictures of dishes that are pleasing to the eye but unremarkable in reality? Today we're going to tell you about a project created by two geniuses: cooking and photography.
But first things first. Holland is home to a very cool advertising agency, J. Walter Thompson Amsterdam. Not only has the company collaborated with such well-known brands as Microsoft, BMW, Heiniken, Kimberly-Crark, Nestle, Ford Motor, Johnson & Johnson, Air Canada, Unilever, but they have also hired their own chef, arguing that a well-fed team of specialists will work harder and be much more productive.
Robbie Postma is a chef with many years of experience and a degree from the world-famous Scandinavian restaurant NOMA, the owner of two (out of three possible) Michelin stars. Since joining the company, Robbie has not repeated a single dish for his colleagues, which is about 5 years of incredible culinary masterpieces! In total, he has created about 1000 dishes!
In addition to preparing delicious dishes, Robbie is directly involved in negotiations with clients, making the best first impression by serving themed snacks to future customers.
But that's not all! In a huge company, there was a person who wanted to create an incredible project using the skills of a brilliant chef. Robert Harrison, an art director and designer at JWT Amsterdam, proposes to create a joint MENU project that will not show the perfect sorting of dishes, but will reflect the essence and appearance of raw food without any digital manipulation.
And one more important point: all the ingredients were laid out on the chef's face by hand! Grain by grain, bite by bite. The authors could prepare for each photo for hours, making a thousand attempts, experimenting with products and colours until they achieved the desired result. In terms of the time it took to create the project, it took about a year in total, and the preparation time for each shot could reach nine hours! And here is the result. It's a great example of the fact that quality work doesn't like to be rushed.
Step by step, they reveal to the viewer all the beauty that food embodies.
The authors of the project spoke about how their project was created and posted a video online:
