{"id":949,"date":"2018-01-30T16:20:39","date_gmt":"2018-01-30T14:20:39","guid":{"rendered":"http:\/\/2017.liberty.ua?p=949"},"modified":"2018-01-30T16:40:50","modified_gmt":"2018-01-30T14:40:50","slug":"top-sovety-how-to-make-prodayushhyj-tekst","status":"publish","type":"post","link":"https:\/\/liberty.ua\/en\/library\/wiki\/top-sovety-kak-napysat-prodayushhyj-tekst\/","title":{"rendered":"Top tips: how to write a sales copy"},"content":{"rendered":"

\"Selling1. 1. Make decisions quickly<\/strong><\/p>\n

The desire to make a text perfect is familiar to all perfectionists. But, unfortunately, it can create a fear of making the wrong decision. So don't go into a long and tedious process of searching for the right word or phrase.
\nMake a rule to make 3-4 options and choose the best one.<\/p>\n

2. Create a comfort zone<\/strong><\/p>\n

Feeling uncomfortable at work can distract you from your creativity. But your body is a \"creative partner\" in any project. For example: it's hard to work when you have a toothache or footache. Discomfort is the same distracting pain, only weaker, but the body still \"hears\" it.
\nAnd even if you're just tired of sitting for a long time, get up and stretch.<\/p>\n

3. Use productivity rules<\/strong><\/p>\n

Timeliness - set yourself a work schedule and start no later than the appointed time.
\nFocus - do only what you have planned.
\nPlan ahead - schedule breaks and take time off from work according to a strict schedule.<\/p>\n

4. Avoid overloading and multitasking<\/strong><\/p>\n

Time management should be such that you don't have time pressure. There is nothing good about rushing, switching from project to project, or being overloaded with projects, except that you will get additional stress.
\nWorkaholism is praiseworthy if it focuses on the quality of the result rather than the quantity of actions performed.<\/p>\n

5. Say no to uncertain projects<\/strong><\/p>\n

Try not to take on projects if the participants, including the client, do not understand absolutely all the terms and conditions of the project.
\nIt is better to hold additional negotiations than to waste time wandering in the dark.<\/p>\n

6. Praise yourself for your successes<\/strong><\/p>\n

Well-deserved pride is a useful thing for an author. Learn to analyse the project and praise yourself for all the successful stages you have created. This is the exact opposite of perfectionism, when a person is not satisfied with the results because they initially set the bar too high. But don't get too excited - just treat yourself to something you love at the end of the day.<\/p>\n

7. Get out of the creative crisis<\/strong><\/p>\n

If you have fallen into creative impotence, there is no point in tormenting yourself.
\nJust take a break, during which you try to lower your expectations to an average level. And by lowering your stress threshold, you can easily continue the project.
\nThe secret is that if you overcome your fear, you will make a project of much higher quality than the average level.<\/p>\n

*Based on materials b<\/em>Hillary Rettig's wear-and-tear training\u00a0<\/em><\/p>","protected":false},"excerpt":{"rendered":"

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