{"id":824,"date":"2018-01-26T16:48:49","date_gmt":"2018-01-26T14:48:49","guid":{"rendered":"http:\/\/2017.liberty.ua?p=824"},"modified":"2018-01-29T14:54:08","modified_gmt":"2018-01-29T12:54:08","slug":"brandbook","status":"publish","type":"post","link":"https:\/\/liberty.ua\/en\/library\/wiki\/brandbook\/","title":{"rendered":"Brandbook"},"content":{"rendered":"<p><strong>Brandbook<\/strong>\u00a0- is the basis on which the company's entire market positioning is based. It defines the rules of visual identification of a brand, the use of corporate identity elements, determines the unity of perception of the main elements of identification, stylistic and colour solutions. Visual identification of a brand is necessary for its recognition in the market, confirmation of authenticity<\/p>\n<p>Composition of key sections of the brand book:<\/p>\n<ul>\n<li>trade mark;<\/li>\n<li>logo;<\/li>\n<li>branded unit;<\/li>\n<li>schemes for building a brand name and logo;<\/li>\n<li>corporate colours;<\/li>\n<li>branded fonts;<\/li>\n<li>location of the corporate block (either only the company name or only the logo) on standard documents;<\/li>\n<li>unacceptable uses;<\/li>\n<li>rights holders and the limits of rights.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Brandbook\u00a0\u2014 \u044d\u0442\u043e \u0431\u0430\u0437\u0430, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432\u0441\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435. \u041e\u043d \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0439 \u043c\u0430\u0440\u043a\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432&#8230;<\/p>","protected":false},"author":1,"featured_media":826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiki"],"_links":{"self":[{"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/posts\/824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/comments?post=824"}],"version-history":[{"count":5,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/posts\/824\/revisions"}],"predecessor-version":[{"id":853,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/posts\/824\/revisions\/853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/media\/826"}],"wp:attachment":[{"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/categories?post=824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/tags?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}