{"id":809,"date":"2018-01-26T14:42:07","date_gmt":"2018-01-26T12:42:07","guid":{"rendered":"http:\/\/2017.liberty.ua?p=809"},"modified":"2018-01-29T14:58:05","modified_gmt":"2018-01-29T12:58:05","slug":"atl","status":"publish","type":"post","link":"https:\/\/liberty.ua\/en\/library\/wiki\/atl\/","title":{"rendered":"ATL"},"content":{"rendered":"<p><strong>The entire advertising budget can be divided into two parts:\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-810 size-full\" src=\"http:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/ATL.jpg\" alt=\"\" width=\"725\" height=\"512\" srcset=\"https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/ATL.jpg 725w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/ATL-300x212.jpg 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/p>\n<p><strong>ATL\u00a0<\/strong><strong>(above the line)<\/strong>\u00a0- is a traditional form of mass media advertising. The target audiences of ATL advertising are usually the widest social groups.<\/p>\n<p>The largest part of the advertising budget is allocated to ATL, as the cost of airtime (or its equivalent) is very high.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0412\u0435\u0441\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u043c\u043e\u0436\u043d\u043e \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u044c \u043d\u0430 \u0434\u0432\u0435 \u0447\u0430\u0441\u0442\u0438:\u00a0 ATL\u00a0(above the line)\u00a0&#8211; \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0432\u0438\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430\u0445 \u043c\u0430\u0441\u0441\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438. \u0426\u0435\u043b\u0435\u0432\u044b\u043c\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u043c\u0438&#8230;<\/p>","protected":false},"author":1,"featured_media":814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiki"],"_links":{"self":[{"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/posts\/809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/comments?post=809"}],"version-history":[{"count":5,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/posts\/809\/revisions"}],"predecessor-version":[{"id":858,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/posts\/809\/revisions\/858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/media\/814"}],"wp:attachment":[{"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/media?parent=809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/categories?post=809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/tags?post=809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}