{"id":2167,"date":"2018-12-19T16:34:00","date_gmt":"2018-12-19T14:34:00","guid":{"rendered":"http:\/\/liberty.ua?p=2167"},"modified":"2024-07-03T16:23:28","modified_gmt":"2024-07-03T13:23:28","slug":"evolyutsiya-logotypiv","status":"publish","type":"post","link":"https:\/\/liberty.ua\/en\/library\/creative\/evolyutsiya-logotypiv\/","title":{"rendered":"History of logo design + test"},"content":{"rendered":"

In order to stay ahead of the game, companies need to constantly adapt to changing market conditions and competitors' actions. Even brand logos need constant and high-quality updates.<\/p>\n

Logo design has gone through several key periods: at the end of the 19th century, it was exquisitely ornate; a few decades later, it was geometrically simplified; the rebellious 60s made it bright and informal; and now logos are minimalistic. Design has adapted to the specific requirements of each era, and this can be seen in the logos of familiar companies.<\/p>\n

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The end of the nineteenth century is characterised by logos with sharp neo-Gothic shapes and an abundance of details, especially floral ones.<\/p>\n

Example: each letter of the 1898 Pepsi logo is a decorated work of art. The complete opposite of modern laconic design.<\/p>\n

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Under the influence of industrialisation, new art movements emerged - Art Nouveau, Art Deco, Art Nouveau, Expressionism. Designers began to use both laconic and non-standard silhouettes and finishes, which was a significant step towards modern design. Logos are becoming more technological and geometric.<\/p>\n

Example: The first Volkswagen logo (1937): Industrial motifs, clear shapes, simple colours. In many ways, this era resonates with the present day, but modern logos no longer tolerate such detail.<\/p>\n

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The rebellious 60s led to a fashion for bright logos with complex ornaments that contradicted the previously accepted norms.<\/p>\n

Example: Designed in 1981, the logo of the world's main music channel has become a symbol of several generations of young people. Thirty years later, only the colours have been changed (interestingly, to more conservative ones), but the shape has remained the same.<\/p>\n

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\"Digital has changed the rules of the game in many areas, including design. Laconic, flat, monochrome logos have long been a winner: there is nothing superfluous in them, and therefore they look good on both print and electronic media.<\/p>\n

Example: In 2014, Apple, a major trendsetter in electronic design, brought back its monochrome logo.<\/p>\n

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And now we offer you a test where you can determine the relevance of your taste in logo design.<\/p>\n

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