![\"\"](\"http:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/8f6a799f25960c03db63e903557f0efd.png\" "\\"Proverbs")
<\/p>\n<\/p>\n
\"Whatever the client wants, as long as they don't tender\"<\/span><\/span><\/p>\n \"Don't have 100 hryvnias, have an annual service\"<\/span><\/p>\n \"A man to a man is a client\"<\/span><\/p>\n \"Seven marketers have a brand without a target audience\"<\/span><\/p>\n \"Seven managers have creativity without a brief\"<\/span><\/p>\n \"Comment on your own to make others afraid\" (a proverbial saying of account managers)<\/span><\/p>\n \"One brand is good, but two positioning is better\"<\/span><\/p>\n \"One head is good, two heads are creative\"<\/span><\/p>\n \"You can't get a poster from RA without the target audience\"<\/span><\/p>\n \"There's no greater shame than being cheap on advertising\"<\/span><\/p>\n \"What's the brief, is the creative\"<\/span><\/p>\n \"An advertiser who doesn't dream of becoming a client is a bad advertiser\"<\/span><\/p>\n \"Any fool can do it for a commission\"<\/span><\/p>\n \"Not all rebranding is a new logo\"<\/span><\/p>\n \"Our advertising does not need your products\"<\/span><\/p>\n \"If there was a budget, there would be a media plan\"<\/span><\/p>\n \"Small budget, big price\"<\/span><\/p>\n \"If you love budgets, you love kickbacks\"<\/span><\/p>\n \"You have the distribution, you don't need the brains\"<\/span><\/p>\n \"If you're making an advert, smoke marijuana\"<\/span><\/p>\n \"Local clients don't look at the brand book\"<\/span><\/p>\n \"There will be a day, there will be a brief\"<\/span><\/p>\n \"Kickbacks wash the tender\"<\/span><\/p>\n \"We talked and talked, but GRP was accumulated\"<\/span><\/p>\n \"Whoever has a pain, has a slogan about the same\"<\/span><\/p>\n \"Every cricket knows its positioning\"<\/span><\/p>\n \"Red House of Branding\"<\/span><\/p>\n \"Traffic is not a friend to the creative\"<\/span><\/p>\n \"You can't spoil a film with a warrior\"<\/span><\/p>\n \"7 times in the press, once in the street\"<\/span><\/p>\n \"Hold a focus group seven times, do it your way once\"<\/span><\/p>\n \"One man in a field is not a warrior, but a 3x6 board\"<\/span><\/p>\n \"Like a sheep to a new P.O.S.\"<\/span><\/p>\n \"BTL will take you to Kyiv\"<\/span><\/p>\n \"The devil himself is not a brand\"<\/span><\/p>","protected":false},"excerpt":{"rendered":" \u00ab\u0427\u0438\u043c \u0431\u0438 \u043a\u043b\u0456\u0454\u043d\u0442 \u043d\u0435 \u0442\u0456\u0448\u0438\u0432\u0441\u044f, \u0430\u0431\u0438 \u043d\u0435 \u0442\u0435\u043d\u0434\u0435\u0440\u0438\u0432\u00bb \u00ab\u041d\u0435 \u043c\u0430\u0439 100 \u0433\u0440\u0438\u0432\u0435\u043d\u044c, \u0430 \u043c\u0430\u0439 \u0440\u0456\u0447\u043d\u0435 \u043e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f\u00bb \u00ab\u041b\u044e\u0434\u0438\u043d\u0430 \u043b\u044e\u0434\u0438\u043d\u0456 – \u043a\u043b\u0456\u0454\u043d\u0442\u00bb…<\/p>","protected":false},"author":1,"featured_media":1760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funny"],"_links":{"self":[{"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/posts\/1757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/comments?post=1757"}],"version-history":[{"count":11,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/posts\/1757\/revisions"}],"predecessor-version":[{"id":2062,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/posts\/1757\/revisions\/2062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/media\/1760"}],"wp:attachment":[{"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/media?parent=1757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/categories?post=1757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liberty.ua\/en\/wp-json\/wp\/v2\/tags?post=1757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}