{"id":1094,"date":"2018-01-31T17:16:35","date_gmt":"2018-01-31T15:16:35","guid":{"rendered":"http:\/\/2017.liberty.ua?p=1094"},"modified":"2018-01-31T17:18:05","modified_gmt":"2018-01-31T15:18:05","slug":"sravnytelnaya-reklama-as-oruzhye-protyv-konkurentov","status":"publish","type":"post","link":"https:\/\/liberty.ua\/en\/library\/creative\/sravnytelnaya-reklama-kak-oruzhye-protyv-konkurentov\/","title":{"rendered":"Comparative advertising as a weapon against competitors"},"content":{"rendered":"<p><strong>Coca<\/strong><strong>&#8211;<\/strong><strong>cola<\/strong><strong> \u043f\u0440\u043e\u0442\u0438\u0432 <\/strong><strong>Pepsi<\/strong><\/p>\n<p>\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0432\u043e\u0439\u043d\u044b \u043c\u0435\u0436\u0434\u0443 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f\u043c\u0438 \u0441\u043b\u0430\u0434\u043a\u0438\u0445 \u0433\u0430\u0437\u0438\u0440\u043e\u0432\u043e\u043a \u0434\u043b\u044f\u0442\u0441\u044f \u0441 \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u044b 80-\u0445 \u0433\u043e\u0434\u043e\u0432. \u0415\u0441\u043b\u0438 Coca Cola \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e \u0431\u044b\u043b\u0430 \u0438\u0437\u043b\u044e\u0431\u043b\u0435\u043d\u043d\u044b\u043c \u043d\u0430\u043f\u0438\u0442\u043a\u043e\u043c \u043b\u044e\u0434\u0435\u0439 \u0441\u0435\u043c\u0435\u0439\u043d\u044b\u0445, \u0442\u043e Pepsi \u0432\u0441\u0435 \u0441\u0432\u043e\u0438 \u0443\u0441\u0438\u043b\u0438\u044f \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043c\u043e\u043b\u043e\u0434\u0435\u0436\u0438. \u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0440\u0430\u0437\u043d\u043e\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u0441\u0445\u043e\u0436\u0438\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0437\u0430\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0443\u0436\u0435 \u043f\u043e\u0447\u0442\u0438 \u0441\u0442\u043e\u043b\u0435\u0442\u0438\u0435 \u0431\u043e\u0440\u043e\u0442\u044c\u0441\u044f \u0437\u0430 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1095 size-full\" src=\"http:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/12-1.jpg\" alt=\"\" width=\"486\" height=\"241\" srcset=\"https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/12-1.jpg 486w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/12-1-300x149.jpg 300w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><\/p>\n<p>\u041d\u0430\u043f\u0430\u0434\u0430\u0435\u0442 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e Pepsi. \u041a\u0430\u043a \u0442\u0430\u043a\u043e\u0432\u0430\u044f, Coca Cola \u043d\u0435 \u0443\u0447\u0430\u0441\u0442\u0432\u0443\u0435\u0442 \u0432 \u044d\u0442\u043e\u0439 \u0431\u0438\u0442\u0432\u0435, \u044d\u043f\u0438\u0437\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u044f \u043d\u0435\u0437\u0430\u043c\u0435\u0442\u043d\u044b\u0435 \u0440\u0435\u0441\u0442\u0430\u0439\u043b\u0438\u043d\u0433\u0438 \u0441\u0432\u043e\u0435\u0433\u043e \u0441\u0442\u043e\u043b\u0435\u0442\u043d\u0435\u0433\u043e \u043b\u043e\u0433\u043e \u0438 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u044f \u0437\u0430 \u0442\u0435\u043c, \u043a\u0430\u043a \u0430\u043a\u0442\u0438\u0432\u043d\u0430 \u0432 \u044d\u0442\u043e\u043c \u0441\u043c\u044b\u0441\u043b\u0435 Pepsi.<\/p>\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Pepsi \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u0440\u0430\u0437 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430 \u043e\u0431\u0440\u0430\u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435. \u041f\u043e\u0434\u043e\u0431\u043d\u044b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0437\u0430\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043d\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u044c \u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0430\u0442\u0430\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0440\u0430\u0441\u0442\u0438.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1096 size-full\" src=\"http:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/124.jpg\" alt=\"\" width=\"600\" height=\"304\" srcset=\"https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/124.jpg 600w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/124-300x152.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Pepsi Belgium \u0441\u043e\u0437\u0434\u0430\u043b\u0430 \u043f\u0440\u043e\u0432\u043e\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 \u0425\u044d\u043b\u043b\u043e\u0443\u0438\u043d, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0436\u0435\u0441\u0442\u044f\u043d\u0430\u044f \u0431\u0430\u043d\u043a\u0430 Pepsi \u00ab\u043e\u0434\u0435\u0442\u0430 \u0432 \u043a\u043e\u0441\u0442\u044e\u043c\u00bb Coca-Cola. \u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u044b\u043b\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0430 \u0432 Facebook, \u043a\u0430\u043a \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 Pepsi Belgium, \u0442\u0430\u043a \u0438 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 Ads of the World.<\/p>\n<p>\u00ab<em>\u0416\u0435\u043b\u0430\u0435\u043c \u0432\u0430\u043c \u0441\u0442\u0440\u0430\u0448\u043d\u043e\u0433\u043e \u0425\u044d\u043b\u043b\u043e\u0443\u0438\u043d\u0430<\/em>\u00bb (\u00ab<em>We wish you a scary Halloween<\/em>\u00bb) \u2013 \u0442\u0430\u043a \u0437\u0432\u0443\u0447\u0438\u0442 \u043f\u043e\u0441\u043b\u0430\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n<p>\u041e\u0442\u0432\u0435\u0442 \u043d\u0435 \u0437\u0430\u0441\u0442\u0430\u0432\u0438\u043b \u0441\u0435\u0431\u044f \u0434\u043e\u043b\u0433\u043e \u0436\u0434\u0430\u0442\u044c. Coca-Cola \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u043b\u0430 \u043e\u0442\u0432\u0435\u0442\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e\u0439 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u043e\u0439 \u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u043d\u044b\u043c \u0442\u0435\u043a\u0441\u0442\u043e\u043c \u00ab<em>\u041a\u0430\u0436\u0434\u044b\u0439 \u0445\u043e\u0447\u0435\u0442 \u0431\u044b\u0442\u044c \u0433\u0435\u0440\u043e\u0435\u043c<\/em>\u00bb ( \u00abEverybody wants to be a hero\u00bb).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1100 size-full\" src=\"http:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/676878.jpg\" alt=\"\" width=\"588\" height=\"375\" srcset=\"https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/676878.jpg 588w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/676878-300x191.jpg 300w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/p>\n<p><strong>Burger King <\/strong><strong>\u043f\u0440\u043e\u0442\u0438\u0432<\/strong><strong> Mc donalds<\/strong><\/p>\n<p>Burger King \u0430\u0442\u0430\u043a\u043e\u0432\u0430\u043b \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u044f, \u043a\u0430\u043a \u0438\u043d\u043e\u0433\u0434\u0430 \u0420\u043e\u043d\u0430\u043b\u044c\u0434 \u041c\u0430\u043a\u0414\u043e\u043d\u0430\u043b\u044c\u0434, \u0441\u043a\u0440\u044b\u0432\u0430\u044f\u0441\u044c \u0437\u0430 \u043f\u043b\u0430\u0449\u043e\u043c, \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0435\u0442 \u043f\u043e\u0441\u0435\u0449\u0430\u0442\u044c \u0411\u0443\u0440\u0433\u0435\u0440 \u041a\u0438\u043d\u0433.<\/p>\n<p>\u0412 2002 \u0433\u043e\u0434\u0443 \u043f\u043e\u044f\u0432\u0438\u043b\u0441\u044f \u0440\u043e\u043b\u0438\u043a \u043d\u0430 \u043d\u0435\u043c\u0435\u0446\u043a\u043e\u043c \u0440\u044b\u043d\u043a\u0435. \u0413\u043b\u0430\u0432\u043d\u044b\u043c \u0433\u0435\u0440\u043e\u0435\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u044b Burger King \u0441\u0434\u0435\u043b\u0430\u043b\u0430 \u043a\u043b\u043e\u0443\u043d\u0430 \u0420\u043e\u043d\u0430\u043b\u044c\u0434\u0430 \u041c\u0430\u043a\u0434\u043e\u043d\u0430\u043b\u044c\u0434\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442 \u0432 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d \u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0443, \u0441\u043a\u0440\u044b\u0432\u0430\u044f\u0441\u044c \u043f\u043e\u0434 \u043f\u043b\u0430\u0449\u043e\u043c \u0438 \u0448\u043b\u044f\u043f\u043e\u0439, \u0438 \u0437\u0430\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u00ab\u043a\u0430\u043a \u043e\u0431\u044b\u0447\u043d\u043e\u00bb. \u041d\u0430 \u043f\u0440\u043e\u0449\u0430\u043d\u0438\u0435\u00a0 \u0434\u0435\u0432\u0443\u0448\u043a\u0430-\u043e\u0444\u0438\u0446\u0438\u0430\u043d\u0442 \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u0420\u043e\u043d\u0430\u043b\u044c\u0434\u0443: \u00ab\u0423\u0432\u0438\u0434\u0438\u043c\u0441\u044f \u0437\u0430\u0432\u0442\u0440\u0430\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1097 size-full\" src=\"http:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/12345.jpg\" alt=\"\" width=\"450\" height=\"330\" srcset=\"https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/12345.jpg 450w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/12345-300x220.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>\u0415\u0449\u0435 \u043e\u0434\u043d\u0438\u043c \u043d\u0430\u043f\u0430\u0434\u043a\u043e\u043c \u0431\u044b\u043b\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0433\u0434\u0435 \u0411\u0443\u0440\u0433\u0435\u0440 \u041a\u0438\u043d\u0433 \u0441\u0440\u0430\u0432\u043d\u0438\u043b \u0440\u0430\u0437\u043c\u0435\u0440\u044b \u0431\u0443\u0440\u0433\u0435\u0440\u043e\u0432 \u0438 \u0430\u043a\u0446\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043b \u043d\u0430 \u0441\u0432\u043e\u0435\u043c \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0435 \u00ab<em>\u0411\u043e\u043b\u044c\u0448\u043e\u0439 (Big) Mac? \u0421\u043a\u043e\u0440\u0435\u0435, \u0441\u0440\u0435\u0434\u043d\u0438\u0439<\/em>\u00bb<\/p>\n<p>\u041d\u043e \u041c\u0430\u043a\u0414\u043e\u043d\u0430\u043b\u044c\u0434\u0441 \u043e\u0442\u0432\u0435\u0442\u0438\u043b: \u00ab<em>\u0413\u043b\u0443\u043f\u0435\u043d\u044c\u043a\u0438\u0439 Whopper, \u044d\u0442\u043e \u0436\u0435 \u043a\u043e\u0440\u043e\u0431\u043a\u0430 \u0434\u043b\u044f Big Mac<\/em>\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1098 size-full\" src=\"http:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/36466.jpg\" alt=\"\" width=\"681\" height=\"449\" srcset=\"https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/36466.jpg 681w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/36466-300x198.jpg 300w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><\/p>\n<p>\u0412 2011 \u0433\u043e\u0434\u0443 \u043d\u0435\u043c\u0435\u0446\u043a\u043e\u0435 \u043e\u0442\u0434\u0435\u043b\u0435\u043d\u0438\u0435 McDonald&#8217;s \u043f\u043e\u0434\u0448\u0443\u0442\u0438\u043b\u043e \u043d\u0430\u0434 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u043c. \u0412 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u043e\u043c \u0440\u043e\u043b\u0438\u043a\u0435, \u0441\u043d\u044f\u0442\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e\u043c DDB Tribal Group, \u043c\u0430\u043b\u044c\u0447\u0438\u043a \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437 \u043f\u044b\u0442\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u043e\u0431\u0435\u0434\u0430\u0442\u044c \u043d\u0430 \u0434\u0435\u0442\u0441\u043a\u043e\u0439 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0435. \u041a\u0430\u0436\u0434\u044b\u0439 \u0440\u0430\u0437 \u0440\u0435\u0431\u044f\u0442\u0430 \u043f\u043e\u0441\u0442\u0430\u0440\u0448\u0435 \u043e\u0442\u0431\u0438\u0440\u0430\u044e\u0442 \u0443 \u043d\u0435\u0433\u043e \u043f\u0430\u043a\u0435\u0442 McDonald&#8217;s \u0441 \u043a\u0430\u0440\u0442\u043e\u0448\u043a\u043e\u0439 \u0438 \u0431\u0443\u0440\u0433\u0435\u0440\u043e\u043c. \u041e\u0434\u043d\u0430\u043a\u043e \u0440\u0435\u0431\u0435\u043d\u043a\u0443 \u0443\u0434\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u0435\u0441\u0442\u044c, \u043a\u043e\u0433\u0434\u0430 \u043e\u043d \u043a\u043b\u0430\u0434\u0435\u0442 \u0435\u0434\u0443 \u0432 \u043f\u0430\u043a\u0435\u0442 Burger King. \u041d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437 \u0432\u0441\u0435 \u043f\u0440\u043e\u0445\u043e\u0434\u044f\u0442 \u043c\u0438\u043c\u043e \u2014 \u043d\u0438\u043a\u0442\u043e \u0443\u0436\u0435 \u043d\u0435 \u043e\u0431\u0440\u0430\u0449\u0430\u0435\u0442 \u043d\u0430 \u043d\u0435\u0433\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f.<\/p>\n<!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n\t<div class=\"wp-playlist wp-video-playlist wp-playlist-light\">\n\t\t<video controls=\"controls\" preload=\"none\" width=\"618\"\n\t\t height=\"348\"\t><\/video>\n\t<div class=\"wp-playlist-next\"><\/div>\n\t<div class=\"wp-playlist-prev\"><\/div>\n\t<noscript>\n\t<ol>\n\t\t<li><a href='https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/Ag-ncia-HeadsUp-McDonalds-Package.mp4'>McDonald's<\/a><\/li>\t<\/ol>\n\t<\/noscript>\n\t<script type=\"application\/json\" class=\"wp-playlist-script\">{\"type\":\"video\",\"tracklist\":true,\"tracknumbers\":true,\"images\":true,\"artists\":true,\"tracks\":[{\"src\":\"https:\\\/\\\/liberty.ua\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Ag-ncia-HeadsUp-McDonalds-Package.mp4\",\"type\":\"video\\\/mp4\",\"title\":\"McDonald's\",\"caption\":\"\",\"description\":\"\",\"meta\":{\"length_formatted\":\"0:50\"},\"dimensions\":{\"original\":{\"width\":1280,\"height\":720},\"resized\":{\"width\":618,\"height\":348}},\"image\":{\"src\":\"https:\\\/\\\/liberty.ua\\\/wp-includes\\\/images\\\/media\\\/video.svg\",\"width\":48,\"height\":64},\"thumb\":{\"src\":\"https:\\\/\\\/liberty.ua\\\/wp-includes\\\/images\\\/media\\\/video.svg\",\"width\":48,\"height\":64}}]}<\/script>\n<\/div>\n\t\n<p><strong>\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0431\u0438\u0442\u0432\u044b \u0432\u043d\u0443\u0442\u0440\u0438 \u043c\u0435\u0436\u0434\u0443 \u0431\u0440\u0435\u043d\u0434\u0430\u043c\u0438 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u0435\u0439.<\/strong><\/p>\n<p>\u0417\u0430\u0447\u0438\u043d\u0449\u0438\u043a\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0431\u0438\u0442\u0432\u044b \u0441\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f BMW, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0435\u0440\u0432\u043e\u0439 \u0431\u0440\u043e\u0441\u0438\u043b\u0430 \u0432\u044b\u0437\u043e\u0432 Mercedes \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 2000-\u0445 \u0433\u043e\u0434\u043e\u0432. \u0411\u0430\u0432\u0430\u0440\u0441\u043a\u0438\u0439 \u043a\u043e\u043d\u0446\u0435\u0440\u043d \u0440\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u043b \u0431\u0438\u043b\u0431\u043e\u0440\u0434, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043a\u0440\u043e\u0441\u0441\u043e\u0432\u0435\u0440 BMW X5 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u043b \u0432 \u0432\u0438\u0434\u0435 \u0445\u0438\u0449\u043d\u0438\u043a\u0430 (\u043b\u0435\u043e\u043f\u0430\u0440\u0434\u0430), \u0430 Mercedes ML \u2014 \u0432 \u0432\u0438\u0434\u0435 \u0436\u0435\u0440\u0442\u0432\u044b (\u0437\u0435\u0431\u0440\u044b).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1102 size-full\" src=\"http:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/56756785678u6.jpg\" alt=\"\" width=\"600\" height=\"404\" srcset=\"https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/56756785678u6.jpg 600w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/56756785678u6-300x202.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>\u0422\u0430\u043a\u0436\u0435 \u0432\u0441\u043a\u043e\u0440\u0435 \u043f\u043e\u044f\u0432\u0438\u043b\u0430\u0441\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0430 BMW \u043f\u043e\u0434 \u0441\u043b\u043e\u0433\u0430\u043d\u043e\u043c: \u00abMercedes \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u043d\u0435\u0441\u0442\u0438 \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u0435 \u043e\u0442 \u0432\u043e\u0436\u0434\u0435\u043d\u0438\u044f\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1104 size-full\" src=\"http:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/hghj.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/hghj.jpg 960w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/hghj-300x169.jpg 300w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/hghj-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\u042d\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432\u044b\u0448\u043b\u0430 \u0432 2003 \u0433\u043e\u0434\u0443, \u0432 2005-\u043c BMW \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u043e\u0431\u043e\u0433\u043d\u0430\u0442\u044c Mercedes \u043f\u043e \u0447\u0438\u0441\u043b\u0443 \u043f\u0440\u043e\u0434\u0430\u043d\u043d\u044b\u0445 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u0435\u0439 \u0432 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0435 \u043f\u0440\u0435\u043c\u0438\u0443\u043c-\u043a\u043b\u0430\u0441\u0441\u0430.<\/p>\n<p>\u0415\u0449\u0435 \u043e\u0434\u043d\u0430 \u0431\u0438\u0442\u0432\u0430 \u043c\u0435\u0436\u0434\u0443 \u043d\u0435\u043c\u0435\u0446\u043a\u0438\u043c\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f\u043c\u0438 BMW \u0438 Audi \u0440\u0430\u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0430\u0441\u044c \u0432 2009 \u0433\u043e\u0434\u0443 \u0432 \u041a\u0430\u043b\u0438\u0444\u043e\u0440\u043d\u0438\u0438. \u041a\u043e\u043d\u0446\u0435\u0440\u043d Audi \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b \u043d\u043e\u0432\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c Audi A4, \u0440\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u0432 \u0431\u0438\u043b\u0431\u043e\u0440\u0434: \u00ab\u0428\u0430\u0445\u043c\u0430\u0442\u044b? \u041d\u0435\u0442, \u0441\u043f\u0430\u0441\u0438\u0431\u043e. \u042f \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u0432\u043e\u0436\u0443\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1106 size-full\" src=\"http:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/ac93a1b4c4b972.jpg\" alt=\"\" width=\"608\" height=\"371\" srcset=\"https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/ac93a1b4c4b972.jpg 608w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/ac93a1b4c4b972-300x183.jpg 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/p>\n<p>Mercedes-Benz \u00ab\u043f\u043e\u0434\u0440\u0430\u0437\u043d\u0438\u043b\u00bb \u0441\u043e\u043f\u0435\u0440\u043d\u0438\u043a\u0430 \u0438 \u0432 2010-\u0445 \u0433\u043e\u0434\u0430\u0445. BMW, \u043e\u0442\u043c\u0435\u0447\u0430\u0432\u0448\u0438\u0439 \u0432 \u0442\u043e\u043c \u0433\u043e\u0434\u0443 100-\u043b\u0435\u0442\u043d\u0438\u0439 \u044e\u0431\u0438\u043b\u0435\u0439, \u043f\u043e\u043b\u0443\u0447\u0438\u043b \u043e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430 \u0441\u0440\u0430\u0437\u0443 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0437\u0434\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439. \u0412 \u043e\u0434\u043d\u043e\u043c \u0438\u0437 \u043d\u0438\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044cMercedes \u043d\u0430\u043f\u043e\u043c\u043d\u0438\u043b, \u043a\u0442\u043e \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u00ab\u043b\u0438\u0434\u0435\u0440\u043e\u043c \u043b\u044e\u043a\u0441\u043e\u0432\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u0432 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u043e\u043e\u0442\u0440\u0430\u0441\u043b\u0438.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1101 size-full\" src=\"http:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/867867868.jpg\" alt=\"\" width=\"504\" height=\"504\" srcset=\"https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/867867868.jpg 504w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/867867868-150x150.jpg 150w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/867867868-300x300.jpg 300w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><\/p>\n<p>\u0410 \u00a0\u0432 \u0434\u0440\u0443\u0433\u043e\u043c \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u043d\u0443\u043b, \u0447\u0442\u043e \u0431\u0440\u0435\u043d\u0434 \u043d\u0430 30 \u043b\u0435\u0442 \u0441\u0442\u0430\u0440\u0448\u0435 \u044e\u0431\u0438\u043b\u044f\u0440\u0430 (\u00ab\u0421\u043f\u0430\u0441\u0438\u0431\u043e \u0437\u0430 100 \u043b\u0435\u0442 \u0441\u043e\u0440\u0435\u0432\u043d\u043e\u0432\u0430\u043d\u0438\u044f, \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0435 30 \u0431\u044b\u043b\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u043a\u0443\u0447\u043d\u044b\u043c\u0438\u00bb).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1099 size-full\" src=\"http:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/78678.jpg\" alt=\"\" width=\"968\" height=\"852\" srcset=\"https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/78678.jpg 968w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/78678-300x264.jpg 300w, https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/78678-768x676.jpg 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/p>\n<p>\u0427\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0432 \u00ab\u0432\u043e\u0439\u043d\u0430\u0445\u00bb \u0443\u0447\u0430\u0441\u0442\u0432\u0443\u044e\u0442 BMW \u0438 Mercedes \u0438\u043b\u0438 BMW \u0438 Audi. \u041d\u043e \u0438\u043d\u043e\u0433\u0434\u0430 Audi \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u0435\u0431\u0435 \u043f\u043e\u0448\u0443\u0442\u0438\u0442\u044c \u043d\u0430\u0434 Mercedes:<\/p>\n<div class=\"wp-playlist wp-video-playlist wp-playlist-light\">\n\t\t<video controls=\"controls\" preload=\"none\" width=\"618\"\n\t\t height=\"348\"\t><\/video>\n\t<div class=\"wp-playlist-next\"><\/div>\n\t<div class=\"wp-playlist-prev\"><\/div>\n\t<noscript>\n\t<ol>\n\t\t<li><a href='https:\/\/liberty.ua\/wp-content\/uploads\/2018\/01\/Audi-Big-Game-Commercial-2011-Mercede-vs.-Audi.mp4'>Audi Big Game Commercial 2011 Mercede vs. Audi<\/a><\/li>\t<\/ol>\n\t<\/noscript>\n\t<script type=\"application\/json\" class=\"wp-playlist-script\">{\"type\":\"video\",\"tracklist\":true,\"tracknumbers\":true,\"images\":true,\"artists\":true,\"tracks\":[{\"src\":\"https:\\\/\\\/liberty.ua\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Audi-Big-Game-Commercial-2011-Mercede-vs.-Audi.mp4\",\"type\":\"video\\\/mp4\",\"title\":\"Audi Big Game Commercial 2011 Mercede vs. Audi\",\"caption\":\"\",\"description\":\"\",\"meta\":{\"length_formatted\":\"1:01\"},\"dimensions\":{\"original\":{\"width\":1280,\"height\":720},\"resized\":{\"width\":618,\"height\":348}},\"image\":{\"src\":\"https:\\\/\\\/liberty.ua\\\/wp-includes\\\/images\\\/media\\\/video.svg\",\"width\":48,\"height\":64},\"thumb\":{\"src\":\"https:\\\/\\\/liberty.ua\\\/wp-includes\\\/images\\\/media\\\/video.svg\",\"width\":48,\"height\":64}}]}<\/script>\n<\/div>\n\t\n<p>\u0411\u043e\u0440\u044c\u0431\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0438\u0434\u0435\u0439 \u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0440\u0430\u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0430\u0441\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043c\u0435\u0436\u0434\u0443 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430\u043c\u0438 \u00ab\u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043d\u0435\u043c\u0435\u0446\u043a\u043e\u0439 \u0442\u0440\u043e\u0439\u043a\u0438\u00bb. 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