Promo video for Siniat
Siniat is one of the leaders in the market of dry construction systems, which produces and sells environmental building materials and builds on innovative techniques.
The task for us was to create an interesting commercial on Cementex Fiber Cement Plates. Their main advantage, which was to be emphasized, is fire resistance. It is demonstrated by a controlled experiment on burning the plate. And for the entertainment of the movie, cinematic techniques were used: ones related to the demonstration of fire in a layer-fire, firefighters and a true officer-in-chief, who fully controls the situation. Just as the Cementex Fiber Cement Plates control the fire.