Promo video for Siniat
PROJECT: Promo video on Cementex Fiber Cement Plates
Siniat is one of the leaders in the market of dry construction systems, which produces and sells ecological building materials and builds on innovative technologies.
Our task was to create an interesting commercial about Cementex fiber cement boards. Their main advantage, which had to be emphasized, is fire resistance. This is demonstrated by a controlled experiment on burning the board. And for the spectacularity of the video, cinematographic techniques were used: related to the demonstration of a fire in the layer fire mode, firefighters and a real senior officer who fully controls the situation. Just like Cementex fibre cement boards control the fire.