Naming, positioning, stylistics of a new residential complex

Client: Kovalska Industrial-Construction Group
PROJECT: Naming, positioning, stylistics of a new residential complex "Parkova vezha"

The first fact we had learned about this residential complex is that it is located on a hill, next to a large and popular complex “Parkove Misto”. The general plan involves the construction of a complex in the style of a park town. The name “Park Tower” was the finest solution, emphasizing both height and the location of structure. The logo developed includes a tree and skyscrapers, hiding in the clouds and many other associations.

Naming, positioning, stylistics of a new residential complex