Development of advertising campaign and logo for residential complex “AMERICA”
Just as America has become a country of new opportunities for millions of people from all over the world, the residential complex “America” in Lviv offers a completely different dimension of life for its inhabitants. This was embodied in advertising messages that highlight the benefits associated with environmental friendliness and affordable quality of amenities.
The semantic connection is deepened with the modernized logo. It uses the well-known symbols of America as much as possible – the stylized letter “A”, as well as the colors and stars of the national flag.