Brandbook

Brandbook - is the basis on which the company's entire market positioning is based. It defines the rules of visual identification of a brand, the use of corporate identity elements, determines the unity of perception of the main elements of identification, stylistic and colour solutions. Visual identification of a brand is necessary for its recognition in the market, confirmation of authenticity

Composition of key sections of the brand book:

  • trade mark;
  • logo;
  • branded unit;
  • schemes for building a brand name and logo;
  • corporate colours;
  • branded fonts;
  • location of the corporate block (either only the company name or only the logo) on standard documents;
  • unacceptable uses;
  • rights holders and the limits of rights.

 

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