Image SMM campaign "Honeymoon trip"

The "Honeymoon trip" image SMM campaign was designed to expand Air France's target audience by encouraging people to travel in the format of a second honeymoon. It also aimed to create an additional platform for communication with potential customers and improve brand awareness.

Insight. When we studied Air France's target audience, which is mainly wealthy families, we found an interesting pattern: many families were formed at a young age, long before the time when a new family became successful. And in their younger years, everyone was solving problems - finding a place to live, taking care of a child - and they never had enough time for themselves. We came up with an idea - someone had a honeymoon, and someone didn't, or not the one they dreamed of. So why not go on a "Second Honeymoon" now to enjoy life and fill in all the gaps of the past?

Tools:
A Facebook page was created to communicate this idea Honey Moon Trip  and the website honeymoontrip.com.ua which contained interesting articles about popular Air France destinations, as well as ROMANTIC BOOK, a book of real love stories that anyone could add to with their own story.

Results:
From the first days of the campaign launch, we realised that the topics we raised on the page had a keen interest and response from our target audience. Some posts received hundreds of comments and thousands of interactions. We were especially pleased with comments like "Finally, someone is doing something for the elderly!" In less than a month, about 1.5 thousand interesting people joined the group and took an active part in the topics raised on the page. The main thing we managed to do was to tell interesting stories about cities, touching and valuable love stories for family life, humour - happiness and pleasure from our memories and joy for other subscribers of the page Honey Moon Trip and potential loyal customers of the French airline Air France.