Naming, character development, packaging design for FORME desserts
Client: Chigrinov LLC
PROJECT: Development of the TM name (naming), character development, packaging design
Our task was to create a brand for a new line of desserts in the economy segment.
The client chose the name FORME, which means "for me" in English and is also associated with the name of creamy parfait desserts.
To make desserts more attractive, we have created mythical characters, each of which is responsible for a different taste of dessert. Kwokka, Llama and Lemur will cheer you up and make your dessert taste good!
