Video for fast-frozen fresh vegetables by TM Green Card

TM Green Card positions its product as a high-quality, tasty, easy-to-cook and nutrient-preserving product. Our agency set itself the task of not only conveying all these qualities of the product, but also making it stand out in the market among competitors.

The client chose the Milk agency's option - "Appeal to the main expert and taster - the stomach". The idea was to create a graphic representation of the stomach's reaction to food, namely an image of a sad and a happy smiley face. It's simple: a harmful product is a sad emoticon, and Green Card vegetables are a cheerful one.

Of course, we used the brand colours - different shades of green. Consumers associate this colour with health, environmentally friendly ingredients, permission, nature and the right choice.

So, the alliance between Milk Creative Services and Liberty Communications has worked efficiently and creatively, and the result speaks for itself.