SOCIAL ADVERTISING OF VACCINATION

Client: Public Organization "Parents for vaccination"
PROJECT: Development of a series of social advertising posters for vaccination

The Liberty team has developed a series of advertising prints about the current problem of the present – refusing to vaccinate. The consequences are the epidemics of diseases and the increase in the death rate of children.

The main goal was to inform the audience that vaccination can save lives. By combining vaccine scars with symbols of active life, we have created a metaphor for healthy, carefree life through the protection of the vaccine.

SOCIAL ADVERTISING OF VACCINATION SOCIAL ADVERTISING OF VACCINATION SOCIAL ADVERTISING OF VACCINATION SOCIAL ADVERTISING OF VACCINATION