Positioning, advertising campaign for TM “Concrete from Kovalska”

Client: INDUSTRIAL-CONSTRUCTION GROUP KOVALSKA
PROJECT: Positioning, advertising campaign for TM "Concrete from Kovalska"

With high indicators of quality, reliability and sales, the next task of the brand “Concrete from Kowalska” was to strengthen positions and increase rates. We were offered the idea of ​​positioning the brand as a benchmark, a model for all concrete related issues. This was true, and we just underlined it with a clear message: “100% concrete”, “100% quality”, “100% approach to work.” The result was an advertising campaign that became “long-lived” in the brand’s automobile park and the design of offices and facades, as well as a sure growth in sales and other indicators of the Industrial Construction Group Kovalska.

Positioning, advertising campaign for TM “Concrete from Kovalska”