Naming and corporate identity for Chelsea Tower
Client wanted us to develop corporate identity and naming for the new residential complex. Imperial British style or colonial motives while developing logos appearance is a must.
As long as this new residential complex is directly related to a business environmental segment, we decided to name it “Chelsea Tower”, thereby transmitting the very spirit of Great Britain. The logo we’ve designed show a stylized facade of a skyscraper, pictured in a strict minimalistic design. The decision made is to create a persistent association to a New Age aristocracy, including both the nobles and magnates.