Brandbook for the National Bank of Ukraine

Client: National Bank of Ukraine
PROJECT: Brandbook development

After winning the tender procedures in the PROZORRO system, we got the opportunity to update the identity of the National Bank of Ukraine. According to the brief, the logo and font were already agreed upon, but some changes could be proposed as part of the brand book development.

The main goal of updating the identity was to reflect the changes and reforms that have recently taken place in the National Bank, to create a style that meets modern trends, but at the same time maintain continuity with the well-known style of the bank. The NBU is the main bank of the country, and the trust in it is also based on restraint and balanced decisions, so any significant changes could not be perceived by ordinary customers and partners of the bank. Therefore, what is good for the designer often did not coincide with the views of the financier. The brand book of the National Bank became the golden mean of these different polar approaches.

Brandbook for the National Bank of Ukraine